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Anchoring and Adjustment Bias

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Remo Giuffré's avatar
Remo Giuffré
Jul 21, 2025
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Anchoring and adjustment references a cognitive bias whereby someone’s decisions are influenced by a particular reference point or “anchor”. Once the value of the anchor is set, subsequent decisions, arguments, estimates, etc. made by the individual may change from what they would have otherwise been without the anchor.

According to this theory (the resu…

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