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Chanel Nº5

Nº5 was the first perfume launched by French couturier Gabrielle “Coco” Chanel in 1921, and since 1929 it has been the world’s best selling perfume.

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Remo Giuffré
Feb 19, 2026
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Traditionally, and prior to Chanel’s launch of Nº5, “respectable” women wore perfumes that smelled like singular flowers, while courtesans and other racy ladies stuck to more brazen smells such as musk or jasmine to attract men.

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