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Clever Logos

A selection of 36 smarty pants logos that come loaded with embedded meaning

Remo Giuffré's avatar
Remo Giuffré
Aug 19, 2025
∙ Paid
The famously clever FedEx logo. Can you see the arrow?

Maybe the most famous hidden-meaning logo is the one for FedEx, where the negative space between the “E” and the “x” forms an arrow … very appropriate for a courier company – and see the PS below. Here are some other logos we’ve gathered from a number of sources that are also visually clever – cluste…

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