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Jantelagen

If you're enjoying "Pluribus" on Apple TV – you might also be interested in this unique (and somewhat controversial) Scandinavian behavioural norm.

Remo Giuffré's avatar
Remo Giuffré
Nov 24, 2025
∙ Paid
Swedish National Day celebrations. Photo Credit: Ola Ericson via imagebank.sweden.se

The Swedish word Jantelagen (or the Danish: Janteloven) translating as the “Law of Jante” references a behavioural norm for Swedes (and in fact, other Scandinavians) to put society ahead of the individual, and not boast about personal accomplishment.

The Law of Jante prom…

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