Looksmaxxing
“Looksmaxxing” is the internet’s hyper-optimised [Ed: and frankly quite odd] answer to our ancient preoccupation with physical attractiveness.
The term “looksmaxxing” originated on male “incel” (meaning: “involuntarily celibate”) message boards in the 2010s. Emerging from these online forums and migrating to platforms like TikTok and Reddit, it treats beauty as a system that can be hacked – measured, tweaked and improved through discipline, produc…
