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Smiley Face

Every yellow emoji face can trace its family tree back to the original smiley. So, what is the origin of this widely recognised ideogram, representing happiness and positivity?

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Remo Giuffré
Nov 10, 2025
∙ Paid
Smiley Face. Photograph: Sky Magazine/Rex Features

The smiley face, also known simply as the smiley, is a widely recognised ideogram that represents happiness and positivity. It became a symbol of the counterculture movement during the 1970s, representing the spirit of peace, love and happiness that was central to that era, and was often associated with …

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