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Sunk Cost Fallacy

For some situations the robots really do know better.

Remo Giuffré's avatar
Remo Giuffré
May 05, 2026
∙ Paid

The sunk cost fallacy describes the human tendency to continue to pursue an endeavour that we have already committed to in terms of investing money, time or effort – even if those historical “sunk” costs are not recoverable. It’s a type of cognitive bias, a thinking error that makes us misinterpret information and affects the decisions we make.

Abandonin…

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