The Bilbao Effect
The recent death of renowned architect Frank Gehry has inspired me to post this look at a phenomenon associated with what is his most famous project, the Guggenheim Bilbao.
The “Bilbao Effect” refers to the phenomenon where the construction of a landmark building or cultural institution leads to economic revitalisation and increased tourism in a city or region. The term is named after Bilbao, a city in northern Spain, where the opening of a Guggenheim Muse…
