REMORANDOM

REMORANDOM

Uncanny Valley

"We're all dwelling in uncanny valley now," writes Maureen Dowd in a 4 October New York Times piece referencing AI-generated actor Tilly Norwood. So, what's "uncanny" – and why is it a "valley"?

Remo Giuffré's avatar
Remo Giuffré
Oct 06, 2025
∙ Paid
Masahiro Mori’s uncanny valley graph superimposed over AI-generated faces

Coined in 1970 by Japanese roboticist Masahiro Mori (森 政弘), the term “uncanny valley” describes a dip in emotional comfort when something non-human becomes too close to human, without being really human.

AI-generated actor Tilly Norwood > Uncanny Valley graph > Roboticist Masahiro Mori

So, looking at the graph that accompanied his thinking, from left to right: a r…

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