Whole Earth Catalog
Steve Jobs once called it “Google in paperback form” and “one of the bibles of my generation” – and it has long been revered as a cultural touchstone.
The Whole Earth Catalog (WEC) was a revolutionary publication founded in 1968 by Stewart Brand, a writer, designer and countercultural leader. Subtitled “access to tools”, the catalog wasn’t merely a product guide – it was a manifesto for a growing section of the…




