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World’s Ugliest Colour

Is PANTONE® 448 C really the world’s ugliest colour?

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Remo Giuffré
Aug 18, 2025
∙ Paid
World’s Ugliest Colour: PANTONE® 448 C

Is PANTONE® 448 C really the world’s ugliest colour?

According to the advisory team of academics and market researchers that came up with the design for the Australian Government’s plain cigarette packets, it’s certainly the least appealing.

Australia was actually the first country in the world to introduce plain toba…

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