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Drunk Tank Pink

This particular shade of bubblegum pink has a history of being used to calm and pacify violent prisoners. The media dubbed it "drunk tank pink". Did it work?

Remo Giuffré's avatar
Remo Giuffré
Jan 20, 2026
∙ Paid
Baker-Miller pink aka “drunk tank pink” aka Schauss pink: Pantone FF91AF.

In the late 1970s, two American researchers, Alexander Schauss and John Ott, proposed an unusual solution to aggressive behaviour: the colour pink. Specifically, a vivid shade of bubblegum pink that came to be known as “Baker-Miller Pink”, named after the directors of a naval corre…

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